Monday, February 24, 2020

Concept of Strategy in Public Relations Essay Example | Topics and Well Written Essays - 1500 words

Concept of Strategy in Public Relations - Essay Example According to ( Rembrandt 2011) â€Å"A sustainable public relations strategy is a long-term endeavor. It can take months to capture the attention of targeted media venues†. Public relation strategy is an active part of the marketing strategy of an organization. A strategy is a process or means by which an organization achieves its goals or objectives. Public relation strategy is directly connected to the concept of integrated communication. A public relation strategy has to integrate the communication throughout the organization by keeping in base the audience and stake holders of an organization. A good strategy must balance internal and external factors of an organization to achieve the corporate mission. As per (Caywood 1997 ,87)â€Å"When a strategy has been developed and the public relation plan is implemented, research plays an important role in monitoring its effectiveness and making adjustments†. Strategy formulating is an important aspect of public relation and its rest with the corporate heads of a firm. Public relation strategy is about the action that an organization can take to accomplish its goals and objectives. On the strategic side, four public relation dimensions reflect organizational approaches to problem solving or organizational world views about the management of relationships with stakeholders. These dimensions may be considered strategic in the sense that they lay foundation for the manners in which an organization might try to achieve a public relation objective. The strategy in public relation enables the corporate heads to judge the effectiveness of their media relation ahead of the implementation of marketing strategy. Strategy is essentially a longer term planning while bottom line sales tactics demand short term results. In her book(Olive 2010, 14) writes that â€Å"Strategic public relation is concerned with managing the relationships between an organization and much

Saturday, February 8, 2020

Youth on the Move. An Entrance Review Program Essay

Youth on the Move. An Entrance Review Program - Essay Example They tend to think of their families, of their jobs (for those who are working on a part time basis) and other financial matters. With this reason, a number of non-government organizations have been trying to look for possible solutions on how to assist these aspiring high school or college students. "Youth Sessions: An Entrance Review Program" can play a very important role in the achievement of these goal. This specific program deals more on the incoming high school and college students. This specific program aims to offer series of review sessions with the incoming high school and college students. More specifically, this program is aimed at: These students are those who, because of financial difficulties, were forced to stop from schooling. Now that they are about to continue their education, they really need this review session so that they may be updated with various school lessons. This program will also serve as a review for the lessons that they might have forgotten.. 2. Assisting the students who have just graduated from primary school or from high school. These students are those who have just graduated from primary and/or secondary school and are aspiring to go to a reputable university but will need to pass the entrance exam first. Methods and Strategies The role of this program is to provide a series of review sessions that will tackle the four major subjects in school - Mathematics, Science, English or Language and General Knowledge. A total of eight (16) teachers who can work on a part time basis will be the most important tool in this program. Two teachers will be teaching one subject matter everyday (one every half of the day). So, eight teachers will be teaching in the mornings and eight teachers in the afternoon. Each subject's session will last for one hour a day and will be done every Saturdays and Sundays and will run for two months. The days are chosen purposely so as not to affect the regular teaching schedules of the teachers. This also to accommodate the aspiring student-participants who are working on weekdays. So in a year's time, there will be 6 entrance review sessions. The teachers (because this is an NGO project) will be informed before hand that they will be doing this, not because of the salary, but because they are willing to help the youths. Nevertheless, these teachers will still be given transportation, food and other utility allowance. Meanwhile, the teaching materials - markers, white boards, pens etc. - will also be provided. These are the most basic teaching materials that will be shouldered by the program. Since the agency has already a room and LCD projectors that can accommodate a good number of students, the venue and the screens will not be a problem anymore. This program will also be providing lecture kit/manuals for each of the students which has a target number of 20 students per teacher per session. So, there will be 80 students for every 2-months review session. And a total number of 360 students will be reviewed in a year. The qualified students who can avail of this program will be base upon the economic status of the family. The facilitators will be verifying (from the records that the students will be presenting) if their family is really below the